Re-Branding Willow’s

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When you start a business you know that you’re in for a journey of a lifetime - as you learn, grow & change, often so does your business. what used to communicate the aesthetic of your brand, the visual branding, no longer does & it can really hold a business back. After changing ownership Willow’s Home Traders needed a face lift - like some serious major work. The new owner had developed Willow’s aesthetic & was moving in a strong direction, but unfortunately the branding was no longer serving this business - it was holding it back! That’s where I came in, & with a full re-design of logo, website, colour palette, style guide, branded stationary & socials overhaul it was exciting to transform the look of this business & finally create a visual brand that communicated what this boutique home traders was all about! Take a look at the transformation, viewing some before & afters, plus read through the heart behind the re-design.


previous Logo

With a poor combination of antiquated serif style calligraphy & botanical imagery this logo was outdated, tired & generic. Logo’s are the face of your brand so it’s very important to re-brand if you feel your logo no longer represents what your business’ vibe. This is how the team at Willow’s Home Traders felt, after adopting this nineties feeling logo when the business changed ownership two years prior.


Re-branded Logo

Willow’s Home Traders new logo tells a much brighter, aesthetic & relevant story to its customers. Option One was created predominately for website use. Being an online store we wanted the online willows to have a clean, & simple yet unique look - this allows the hand-chosen pieces visible on the online store to feature on the platform. Option one is versatile & clear, which is key for a wide demographic of customers visiting their site everyday. Option two has a more boutique aesthetic, tying in the new colour palette & connecting with a creative audience. This design was created for in store branding & more expressive platforms like Instagram.

Option One

Option Two


Wesite developmenT

Before // original website prior to redesign

Imagery is out of focus, & not unique to Willow’s Home Traders. The site is drab, lacking creativity & doesn’t communicate the aesthetic of this business. Categories are all bunched together in one ‘Shop’ category making it really difficult to navigate & find specific items.

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After // Fresh new Website Look

This new website is simple & user friendly & conveys the unique aesthetic of Willow’s beautifully. The styled content shots tie in unique products, the new colour palette & at a glance the customer can get a sense of the vibe & style of this home trader store. Categories have made searching for specific items much more streamline, converting to more sales & the overall user experience is much simpler.

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Alphabetically organised categories under clear subheadings make the site so easy to explore & understand.

Check it out for yourself at


Business Cards

In a shop full of beautiful things, a sharp burst of colour is just what you need to stand out. These business cards bring the new colour palette in store & truely pop! The information is clear & concise & a personal touch is given with Willows hand written.

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Thank You Cards

Similarly with the thank you cards, Willows becomes much more personal with bespoke hand lettering. These thank you cards are to send to customers with a personal letter of thanks, so this design stays connected to purpose - which is expressing & personalising heartfelt gratitude.

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Visual Branding

a quick brand Overview


Social Media

Willows Home Traders has really high quality content, but quality content is hard to promote when old branding works against the vibe of your feed. By integrating quality design into social platforms it incorporate the over aesthetic of your brand.

Story Highlights

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Instagram Bio development & branding

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Brooke MichalskiComment